In the past, Application Programming Interfaces were not given as much emphasis as they were seen as something that is used only internally. However, in today’s marketplace, companies are making their APIs available to other businesses to help provide the customer with more detailed information.
For example, when you open up Google Maps, in addition to the suggested route, you will also see the fare that Uber will charge if you decide to use their services. This is just one of the benefits APIs offer both companies and their customers. We assembled a list of other benefits businesses can take advantage of by using API connectivity.
Expedite Transition to the Cloud through API connectivity
If you have a legacy system that is slowing down your innovation speed, moving it to the cloud could be the solution that you are looking for. However, how do you do this without disrupting important processes?
One of the interesting ways is through API connectivity. You can transition from on-premise to cloud infrastructure and then use that very same infrastructure to increase the pace of innovation. This can be especially useful if you are currently using point-to-point integration which is much slower.
Expand to New Markets
A lot of companies are using APIs to unlock their data and infrastructure to accommodate the necessary systems. Companies all over the world will be able to integrate with your product and you will be able to provide your customers with more personalized and delightful experiences. You will be able to deliver the right services at the right time with API solutions and leverage new channels to extend their brands.
Create a Scalable Infrastructure
A lot of big brands, like Spotify, are experiencing record growth and using API solutions is one of the key reasons why they are able to accommodate such growing demand. Without APIs, they would have siloed systems and have to do a lot of redundant work. Instead, reusable APIs in combination with microservices allow to increase the pace of development and integrate the systems they already have such as data warehouses and enterprise resource planning software.
Give Your Sales Reps a Boost
Whenever your company gets an inquiry from a potential customer, how fast can your sales reps respond to it? The longer it takes them to respond the more likely the prospect will decide to go somewhere else. With this in mind, the faster the sales reps are able to get a hold of the information about the potential customer, the higher the chances of conversion become. Giving your sales reps access to real-time information can really give them a boost they will be able to contact the customer and the right time and have all of the information they need to make the sale. This can be especially useful if you have a lot of data in your CRM and connect it to a cloud service like AWS RDS for analysis.
Provide Better Experiences for Your Customers
When people visit a store or their website, they expect the items they offer to be in stock. However, many times, a customer will make an order and later receive a notice that the item is not available. Such a problem occurs when you have disparate systems and siloed data. You can use APIs to connect those systems and launch various omnichannel initiatives.
Benefits of Using Mulesoft API management platform
Mulesoft is widely used for creating APIs because it has many tools that allow developers to create APIs faster. It offers the Anypoint Platform, which is an integrated development environment that lets you deploy the API in the cloud or on-premise with a single runtime. You will also be able to get a status update of your application network via a real-time view of your APIs and integrations. Many Fortune 500 companies are already using Mulesoft API management platform and are able to innovate faster because of it.