About the Client
The client created a data deduplication app on the Salesforce AppExchange that helps companies dedupe their Salesforce environment. What separates it from other dedupe applications is that it is powered by machine learning which removes the hassle of creating complex rules.
Since the client is a startup company, they needed to assemble a team to integrate their deduplication software with Salesforce and develop deduplication rules. What made this project extra challenging was that the client is the only Salesforce duplicate management tool that uses machine learning instead of the standard rule-based approach. Let’s take a look at how Softwarium was able to help the client create a Salesforce deduping application that is now able to compete with the more established products.
Solutions Provided by Softwarium
Softwarium assembled a team for the client that consisted of one frontend developer, one backend developer, and a QA engineer. Together they worked in close collaboration with the company co-founders to integrate their Node.js application with Salesforce. They also developed complex deduping algorithms that leveraged machine learning. Thanks to their collective efforts, the client was able to become fully competitive with big market players in a matter of just a couple of years.
The client was very impressed by the technological skills and expertise of Softwarium’s developers. They were always eager to help, work overtime, if needed, and came to the table with new ideas of how to improve the product.