The biggest reason why you have a website for your business is to connect with your target audience to understand their buying habits and use the information to better serve them. Customers are always looking for businesses that will give the best experience, which prompts companies to create websites that are flexible, scalable and user-friendly. Achieving all of these goals starts with choosing a powerful content management system (CMS) like Sitecore.
Before we get into all of the details, let’s take a look at what is Sitecore CMS.
What is Sitecore CMS?
Sitecore is considered by industry experts as one of the best CMS platforms in the world offering a wide array of benefits that give businesses the flexibility they need to reach sales goals. In fact, it could just be what your company needs in order to improve web traffic and optimize your marketing campaigns. It is very customizable and makes it very easy for your team to manage your content. Moreover, Sitecore benefits include a lot of marketing automation tools and additional advantages as we will see later on. Now that we know, here are some reasons why you should choose Sitecore to create your website.
1. Give Your Digital Strategy a Boost
Whenever a customer visits your site, you will be able to capture all kinds of data about them such as the pages they visited, how long they stayed on each page, the device they used to access your site and a lot of other useful information. This allows you to get a complete view of your customers. This will also allow your sales and marketing teams to classify leads better within the industry. Now you will be able to create content that targets a specific audience and will be better able to fulfill their needs. For example, you can look through the pages on your site that better demonstrates the products in demand and brings them to the forefront.
2. User-Friendly Interface
The overall success of your marketing initiatives depends on how easy it is for the customers to use your interface. Sitecore can provide you with an interface that is so comfortable to use that people will keep coming back again and again. Best of all, you do not have to be an expert coder to create the interface. You can simply watch some tutorials online and get all of the information you need to do everything yourself.
3. Browser and Device Compatibility
4. Better Customer Engagement
With Sitecore, you can better manage your content to adjust for the most viewed pages and create a more creative design. Nowadays, you need content that the users will enjoy reading and simply looking at which means that every visual detail must be taken into account. By using Sitecore, you are putting your products and services on display in all of their glory.
5. Engage with Users on Social Media
Sitecore provides you with a lot of methods to connect with your users on social media and nudges them to become a subscriber of your account. This gives a wide array of choices to engage with your audiences such as polls, forums, surveys, and other methods. The more you interact with your customers, the more trust you will create. This produces long-lasting relationships and brand ambassadors who will keep coming back to over and over again.
6. Integration is a Snap!
Sitecore allows for complete data integration that lets you connect with any web service to collect data without any difficulties. There are a number of modules available that will allow you to integrate with third-party providers such as Active Directory, SharePoint, BrightCove and many more.
Start getting Ahead with Sitecore
We hope that this article answered some of your questions about what is Sitecore CMS. Attracting new customers and retaining existing ones is all about the experience that you are able to provide. Nowadays, people want businesses to treat them as individuals and provide more of a tailor-made shopping experience. If you are able to show customers that you care about their individuality, you will be able to build a relationship with them.
You will also make content creation and management much easier. A lot of companies out there are creating content just for the sake of creating content, which is completely the wrong approach to take. You need to create and manage your web pages to better suit individual visitors thus giving you more of a chance to convert them into customers. Furthermore, you will not have to worry about localization. Sitecore allows you to have multiple versions of your website, each in the language of the market that you are trying to conquer and even works with other third-party translation services such as Google Translate.
Being one of the best CMS, Sitecore can provide your business with a competitive advantage that will allow you to translate website visitors into leads and push them along the sales funnel. Whenever users come back to your site, they will see content that is specifically geared towards them. This means increased customer satisfaction, higher conversion rates and, most importantly, increased revenue rates. See for yourself what Sitecore can do for your business. It may be the key to unlocking new business opportunities and getting you ahead in today’s very competitive marketplace.
See also: the success story how Softwarium developed an amazing Sitecore solution.